An American study shows that most of the people searching through the internet would only consider the first page of the results. This is probably because they find it time wasting to browse for more because the first page seems to be the recommended sites since they are the firsts. If this mentality goes the same with a lot of people, then you, having an online product or service, should not be left behind. By increasing your seo ranking, you can get to the top or be among the first sites in the results page. Having this, your site becomes known to many and these people may be your prospect on your market.