While your goal is to close the sale, it is important that you do not try to push the potential buyer into buying your product. If you come off too pushy and money motivated to buyers, they will naturally want to resist your efforts. Nobody really like to be sold to, so try to remember that pushiness can actually kill your sale. Focus on finding out what the buyer really needs and try to focus on providing that need. The more you work towards supplying that particular need, the more the buyer might consider purchasing from you. Be sure to stop focusing so much on closing the sale, but solving the very problem that your potential buyer is having. If you can prove you can solve their problem, they will be more likely to buy.