There are a lot of products out there that help people quit smoking.  The njoy cigarette is for people of legal smoking age who wish to quit.  It works simply by mimicking the action of smoking and allowing nicotine into the body but without the harmful carcinogens that come along with smoking a cigarette.  These are relatively new on the market but people who have used them have had great success in quitting for longer than with patches or gum.  They say that it is the continued action of smoking that is helpful since all the harmful things about smoking are removed from the equation.