If you reside in a remote town then you probably find it tricky to locate innovative shoes.  Footgear from Internet shops maybe cheaper than in the high street but a lot of folks want to try trainers on before they make a purchase.  Someone that is capable of using a search engine can find footwear stores close to where they live.  The best way forward is to search using a key phrase such as El Naturalista Shoes Trowbridge; this should point you in the right direction.  You will be able to find out about the various shoe brands the footwear stores sell as well as shop opening hours.