The belly button ring, also called belly ring, became a popular piercing in the mid 1990s. This style of piercing is popular with women. The piercing is typically done just above the belly button. It does not matter if you have a belly button that is an innie or an outie, however in most cases you will only see piercing done on people who have innies. The actual process of piercing takes little time and is generally not very painful. When you first have the piercing done it is important to get the area clean and free of infection. After the piercing is done the belly button ring is inserted into the hole.